Sunday, March 26, 2017
LIGHT MY FIRE
As the website and webstore draws near, we have been coming up with home decor items to peddle.
I'm a guys guy, but candles and stuff that smells good have always been a weakness of mine.
In doing research on the world of "MANDLES" I discovered some of the absolute dumbest shit you can imagine...candles marketed to men that smell like "fart", "dirty sock", "whiskey", and a slew of other tasteless bullshit.
Here's a news flash...nobody wants a candle that smells like a fart.
Can guys be gross? sure, but no more and no less than any other gender.
Our candles are far from novelty.
These are art pieces. Every aspect of it is art. From the steel holder design, the hand painting, the scent blending, the wax pouring, etc. It's craftsmanship focused into a 2"X4" sculpture.
You're basically buying mini sculptures that you can set on fire and it will smell good.
We're doing a lot of one off's and things that are made to order, like the hand painted clevis hooks too.
Going into a online and retail format is a great way for us to push our creativity and just have fun and get loose.
We didn't get into this because we like refinishing table tops or doing lame production stuff. Although we do and will continue to do it, the farther our creativity gets pushed, the better every aspect of our business will run. Basically, if we're happy...you're gonna be really happy. Just a bunch of happy fuckers doing business.
Part of the exciting thing to me about these candles has been the learning process.
Even at my age, I'm constantly trying to learn something new. I need to be constantly challenged. It's what makes you feel alive.
There's a science to candles, there's math, there's the thrill of working in a unfamiliar medium.
Excitement in your work.
Think about that.
How many people wake up and say "I can't wait to get to work so I can underwrite this insurance policy", or "come on Monday...I have some fuckin' awesome tech support to provide!"
There's nothing wrong with working for a check. Most people are cool with it. It's justified by most because they'll say "my job affords me to do all the things I want to do", and that's cool, kudos to you.
I haven't been on a real vacation in 8 years. Why? Not only can I not afford one...I don't really need one.
You see, a lot of people do shit they hate 40 hours a week, 51 weeks out of the year, to go get stupid in Cancun for 6 days and 7 nights.
Shall we do the math on that? My math equates to "you're getting fucked".
I love what I do, so I don't feel the urgency to get as far away from it as possible for a week or two a year, nor do I give a fuck about what people think about my car, so I don't need a new one every year, or a big house that has rooms I don't even go in.
"Brian....don't you want MORE for your family?"
Fuckin' aye right I do....THAT'S why I'm working my ass off, doing shit I love, because as much as I want to give my family the world...I need to be happy and fulfilled too.
I don't wanna be miserable and end up looking at my family as a bunch of thankless free loaders, I want them to ride or die with me. I want them to be fully invested in my ups and downs, but when I get us to the other side, it's going to be as much them as it is me.
That is LIVING to me.
Life has a price, and we kind of get to choose how we pay.
There's no right or wrong way.
I don't write these things to tell other people how they should live.
Your job is important because...I need tech support, I need my insurance policy, I need my orders delivered, I need food.
We ALL have a purpose.
We took our son to the aquarium a few weeks ago. I stood at this giant tank and stared at this big ugly ass fish. I was looking at this thing, swimming in circles, eating shit that happened to float by, and this big ugly bastard looked as content as he could be.
I thought to myself, "what a miserable way to live...just content...no highs, no lows...just content". All this fish has to do is try not to die.
I don't want to live by just trying not to die. I need some tragedy, some success, some failure, a whole lot of real love, and a sense of fulfillment in my work.
Keep it simple.
Kids will teach you that...as long as you listen to more than their words.