Monday, April 24, 2017
SWING FOR THE FENCES
Since that one left, we had talked about making more, but never got around to it.
Fast forward to now, and the last one we made went to our retailer (Jaunt) and didn't last long there, as it was snatched up by an interior designer, so of course we had to make another one.
Next up is the motorcycle helmet/jacket rack version 2.0.
Version 1 was all steel, and version 2 gets warmed up with wood.
I'm sorry but wood and steel are like bacon and eggs, it's just never wrong.
The merging of motorcycle culture with what we do is something that's been a long time coming.
When you look at motorcycle culture with it's engineering, attention to detail, it's ruggedness, it's vintage appeal, it's quest for freedom, etc...well, I just had to find a way to bring the 2 together.
As "dirtbag" as the biker life style may appear, there's also a elegance to it, and that's where we try to wiggle our way in to it.
Speaking of "merging", the last photo is a merge of classic mid century modern, with a dirtbag MAKER appeal.
All steel coffee table with custom rusted top.
The appeal of mid century stuff has always been it's super clean lines. Well, the lines don't get any fuckin' cleaner than they do on this little bastard, but the material and it's application tug it towards a different direction.
As I read back on this particularly boring post, I have to help out the readers that can't read between the lines here, because there is a underlying theme...
DO SHIT DIFFERENTLY.
Be the game changer,
It doesn't really matter what you do, but whatever that thing is that you do...do...do it differently. (like putting 3 "do's" in a row in one sentence).
Find an angle and work it, customize it, change it, and own it.
We all strive to be different. We color our hair, put jewelry in our genitals, tattoo our faces, etc. We go to great lengths to separate ourselves from the herd, while simultaneously thirsting for acceptance.
There are a lot of cats out there that do what we do. Some suck, some do cool shit, but the pool is deep.
Our daily battle is always "how do we make this cooler?"
Even if it's just a teeny weeny itsy bitsy bit cooler on the simplest of things, the bar needs to be raised.
THAT is what is going to separate you from every other swingin' dick out there.
There are 2 things that scare the shit out me...1. being mediocre and 2. Great white sharks.
I've thrown a lot of shit in the garbage because I wasn't proud of it. I'm not delusional. I know that I'm not going to hit a home run every time I step to the plate. But every time I do step up to the plate, I'm going to try and hit that fuckin' ball as hard and as far as I possibly can.